Go All Out Without Compromising: Boost Sales and Margins During the Holiday Season

Download the free e-book “Go All Out Without Compromising” and discover how to plan the period from October through January as a single, cohesive whole, so you’ll have more left over at the end of the day.

  • Avoid giving up five times your margin on one-off promotions during the holidays
  • Find out how to recognize and prevent the "sales dip" before and after promotional days
  • Learn how to buy ad space when it's still inexpensive
  • Offer smart bundles and gifts as an alternative to straight discounts
  • Don't focus solely on revenue; measure your profit after returns and purchases
Download the Holidays Guide for free → Contact
  • Your partner for sustainable growth
  • Strong online presence and rooted in the region
  • Small team with great dedication

+500

Requested more than 500 times

Reviews

5 stars on Google

Practical application

For e-commerce & B2C

Holiday Edition 2026

Ready for the entire peak season (November through January)

Higher revenue does not automatically mean better results

Singles' Day, Black Friday, Cyber Monday, St. Nicholas' Eve, and Christmas all fall within a six-week period. Businesses that offer discounts at every opportunity end up giving up an unnecessary amount of profit margin. Furthermore, customers often delay purchases while waiting for sales, and advertising costs on Meta can rise to as much as three times the average.

You don’t make a difference by offering the biggest discount, but by planning the period from October through January as a single strategic whole. In the e-book *Go All Out Without Compromising*, you’ll discover how to bundle products smartly instead of relying on flash sales, so you can avoid margin killers.

After reading this, you'll know:

  • Why Every Promotion Affects Sales and How to Cope with That Sales Dip
  • Where advertising budget often leaks away unnecessarily
  • Why Gift Bundles (e.g., for St. Nicholas Secret Santa) Protect Your Margin
  • How to Build Your Target Audiences as Early as October to Stay Ahead of the Expensive Advertising Peak
  • What to Do After Unpacking in January to Turn the Return Surge Into Credit and New Orders
  • How to crunch the numbers down to the last line to see what you really earned on top of your regular pay
SEA
SEO

Ben Borst

In a short period of time, we helped the men’s fashion store Ben Borst achieve impressive growth both online and offline. Using a smart campaign structure in Google Ads, we achieved a revenue increase of no less than 400% and more than 500 additional store visits. Discover how our brand-focused approach took Ben Borst’s success to the next level.

400%
Increased revenue
+500
Visit store
Read more

What's included in the e-book *Unpack Without Compromising*?

A compact 10-page guide that walks you through the key decision points for your holiday campaign. Topics include:

  • Pricing & Offers:
    Do you offer a one-time, substantial discount, or do you work with bundles and budget-friendly gifts?
  • Advertising & Visibility:
    Buy attention while it’s cheap. Why you should start recruiting in October and set up dedicated landing pages.
  • Retention (After Unboxing):
    How to Re-engage Customers in January and Turn Returns into Gift Cards.
  • Profitable Growth:
    Don't count revenue; count what's left after returns and purchases.
  • + The List for St. Nicholas (Checklist):
    Twelve honest and precise questions in a row. Anyone who can answer them all is ready for the hustle and bustle.

We are Reward
We're passionate about online growth.

We've been working in online marketing for over 10 years and have successfully helped more than 6,000 companies.

At Reward, advertising, content, and marketing specialists work together to ensure that campaigns not only generate more revenue but, above all, deliver better results.

We’ve distilled the knowledge and experience we use every day to serve our customers into this Black Friday guide. That way, you’ll know what to look out for before the busiest time of the year and how to focus on results rather than just discounts.

Get the free e-book!

"*" indicates required fields

Protected by reCAPTCHA. Google's privacy policy and terms apply.