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Digital out of Home (DOOH) advertising

Want to reach your target audience when they're not sitting behind their screens? Digital Out of Home (DOOH) brings your message to the places where your customers actually are: on the street, in stores, at the gas station, or while waiting for the bus. It's outdoor advertising for the modern age, but much smarter and more measurable than traditional billboards.

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We let DOOH marketing contribute to your goal

Digital out-of-home advertising, an underestimated piece of the puzzle in your strategy. At Reward, we know exactly how your target audience moves and how we can reach them. Think outside the box, we are happy to help!

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This is Digital out of Home

Digital out-of-home advertising revolves around digital screens in public locations. Think of large LED screens along the highway, displays in bus shelters, screens in shopping centers, or at gas stations. How does this differ from traditional out-of-home advertising? Your content is dynamic and can move with your target audience and the circumstances.

With DOOH, you purchase advertising space on digital screens via programmatic buying. This means automated purchasing without endless negotiations with operators. You decide when, where, and for whom your ad appears. A DOOH campaign can be launched in minutes rather than weeks.

Success stories from our customers

400%

Increased revenue

+126%

Conversions

+2450

Conversions

+35

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The benefits of Digital out of Home advertising

: Your message is physically present in your target group's living environment. 76% of consumers take action after seeing a DOOH advertisement.
: Forget long lead times. Your campaign will be online within minutes and you can adjust it just as quickly as needed. Have a different offer this week? Your update will be visible within five minutes.
: With programmatic DOOH, you choose exactly when and where you advertise. Target only the areas around your location, reach commuters during rush hour, or focus on shoppers in shopping streets. You only pay for the moments when your target audience is actually there.
: Digital out-of-home is just as measurable as your online campaigns. Track impressions, website visits after exposure, and even store visits. You can see exactly what your digital out-of-home reach delivers.
: No more sky-high minimum budgets. With programmatic buying, you decide how much you spend. This makes out-of-home campaigns accessible to SMEs.

Choose Reward as your DOOH partner

At Reward, we believe in marketing that delivers measurable returns. No more campaigns where you don't know what they've achieved afterwards. Digital out-of-home fits perfectly into our data-driven and omnichannel approach.

DOOH is fully integrated into your marketing strategy and acts as an amplifier for your SEO, SEA, and social ads. With a performance-oriented approach and smart tracking, every screen becomes measurable. This allows you to see exactly what your digital out-of-home reach means for your website traffic, leads, and revenue.

Interested in what we can do for you? Schedule a free strategy session to discover what DOOH can do for your business, or request a free website scan to explore your opportunities.

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Frequently asked questions about DOOH

: Digital Out-of-Home (DOOH) is the modern, digital version of traditional outdoor advertising. Instead of static posters and billboards, you use digital screens (LCD, LED) in public spaces such as shopping centers, stations, or along highways. The big advantage: the content is dynamic, can move (video), rotate, and be adjusted in real time. DOOH is a "one-to-many" medium that cannot be clicked away or skipped, giving it a high impact on your target audience.
: DOOH targeting is reaching specific target groups via digital outdoor screens based on data and context. Whereas traditional outdoor advertising reaches a broad audience that happens to be passing by, DOOH targeting allows you to show your ads only when they are most relevant. For example, you only advertise to commuters during rush hour, show sunscreen ads when UV levels are high, or reach your ideal customer profile based on location data. The goal: to create contextual relevance.
: Out-of-home channels can be divided into four main categories:

Billboards: Large digital or static signs along highways and in city centers, aimed at mass reach and motorists.

Street Furniture: Screens at eye level in urban areas, such as bus shelters, information kiosks, city benches, and charging stations.

Transit: Advertising in and around public transport, such as airports, train stations, subway stations, on buses/trains, and on taxis.

Retail & Place-Based: Location-based screens in shopping centers, supermarkets, gyms, offices, restaurants, cinemas, and gas stations.

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