Reach potential customers as they research products, services, and providers on ChatGPT. We handle the strategy, setup, tracking, and optimization of your ChatGPT Ads campaigns.
New advertising platforms offer opportunities, but they also bring uncertainty. Which campaigns work? How do you set up tracking? Which target audience do you reach? And how much of your budget do you need to invest before you know if the channel is worth pursuing?
You've noticed that search and purchasing behavior is changing, and you want to explore what role ChatGPT can play in your customer acquisition strategy.
Google and Meta are familiar territory. ChatGPT Ads require a different approach, targeting, and campaign setup.
Blindly testing a new channel is not a strategy. You want to know in advance what you're testing, why you're testing it, and when it's successful.
Reach is great. Ultimately, leads, revenue, CPA, and return on investment should determine whether you continue to invest.
Potential customers no longer start their search exclusively on Google.
For example, he asks:
That's what makes ChatGPT interesting: you can make yourself visible while a potential customer is gathering information, exploring alternatives, and comparing providers.
Ads are displayed separately from the response and do not influence ChatGPT's response. The ads that are shown may depend, among other things, on the context of the conversation and the relevance of the ad.
Or call Jack de Vreugd directly:
Visible in active searches
Particularly effective for existing search queries
Reach people who are already actively searching
Focus on Keywords and Search Intent
Less involved during a broader orientation
Visible During Searches and Navigation
Reach potential customers at additional touchpoints
Takes context and purchasing questions into account
Present during comparisons and investigations
Broader scope within the customer journey
We start by analyzing your target audience, offerings, current marketing efforts, and measurability to determine where ChatGPT Ads truly present opportunities. We then translate this into a clear campaign strategy, set up the campaigns, ads, and tracking, and launch with predefined KPIs and a manageable test budget. Once the campaigns are running, we continuously analyze which target audiences, messages, and ads contribute to high-quality leads and revenue. Based on this, we make targeted optimizations and scale up only when the results warrant it. This way, you don’t have to figure out ChatGPT Ads on your own, and we ensure every step is measurable, controlled, and focused on return on investment.
ChatGPT Ads are advertisements that can be displayed within ChatGPT alongside relevant conversations. They offer businesses a new way to reach potential customers as they search for information, explore options, or compare different solutions and providers. Ads are separate from ChatGPT’s response and are clearly labeled as advertisements.
Yes. ChatGPT Ads have been available in the Netherlands since August 2026 as part of the European expansion. Currently, Dutch advertisers can access the service primarily through OpenAI Ads Solutions, agency partners, and technology partners. Direct self-service via Ads Manager is still being rolled out in the Netherlands.
No. Ads and ChatGPT's responses are kept separate. Advertisers cannot pay to influence ChatGPT's response or ensure that ChatGPT recommends their business.
We believe that distinction is important. With ChatGPT Ads, you’re buying ad space around relevant user moments, not a spot within ChatGPT’s substantive response.
Ads are currently being shown to users of ChatGPT's Free and Go plans. According to OpenAI, users with Plus, Pro, Business, Enterprise, or Edu plans do not see ads.
Whether ChatGPT Ads are a good fit for your organization depends not only on their total reach, but primarily on whether your target audience uses ChatGPT during a relevant stage of the purchasing process.
The costs depend on factors such as your target audience, market, competition, campaign objective, and bidding strategy. ChatGPT Ads currently supports campaigns that are billed per 1,000 impressions (CPM), per click (CPC), and campaigns optimized for conversions (oCPC), among others.
Since the platform is still relatively new, we don’t think it’s wise to make general CPC, CPL, or ROAS promises. We prefer to determine in advance how much a lead or customer should cost your organization and use that as the basis for the business case.
There is no universal minimum amount for this. A reasonable test budget depends, among other things, on your market, average customer value, desired conversions, and the amount of data needed to draw reliable conclusions.
That’s why we determine in advance what budget is needed to actually learn something. Starting too small may seem safe, but it can actually mean that, even after a trial period, you still won’t know whether the channel has potential.
Yes. OpenAI supports conversion tracking through methods such as a JavaScript pixel and the Conversions API. Conversion-focused campaigns can then be optimized toward a specific tracked action, such as a purchase, registration, or lead.
We look beyond just impressions and clicks. Whenever possible, we link campaigns to actual leads, appointments, sales, and revenue. This allows you to ultimately assess the channel’s business impact.
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