Ben Borst
With an exclusive range and a store in the heart of Noordwijk, Ben Borst wanted to grow both online and offline. We developed a brand-focused Google Ads approach that perfectly responds to stock, margins, and demand. The result: a 400% increase in sales and more than 500 additional store visits. Discover how our approach helped Ben Borst better reach customers online and in-store.
Results achieved for Ben Borst
Challenge
The challenge was to allocate the marketing budget in such a way that:
- Each brand receives the appropriate attention (tailored to price range and volumes)
- Stock and margins are also taken into account (for example, paying more attention to brands that still have a lot of stock).
- Both online sales and store visits are encouraged.
Our objectives
- Increasing online sales via the webshop
- Attract more visitors to the physical store
- Optimally deploy brands and collections based on margin and inventory
- Clear structure in campaigns so that budgets are used efficiently
The Reward approach
Together with Ben Borst, we looked at the most important brands that are sold. We divided these brands into different Performance Max campaigns. Each brand has its own item group. This ensures that when someone is looking for a particular brand, a relevant advertisement is always displayed to attract the visitor to the website. You can also spend more on one brand than on another in terms of budget, depending on the margins. This classification allows us to better control and optimize this.
In addition, we have made a distinction between the campaigns, namely Performance Max campaigns that focus solely on online sales in the Netherlands, and Performance Max campaigns that focus solely on store visits. By working with the client to implement this strategy and campaign structure, sales have increased.
Would you like to achieve similar results for your company? Contact us and discover what Reward can do for your online growth.
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