In Google Ads, it’s easy to spend money but hard to know what you’re getting in return. You’re competing for keywords that everyone else is bidding on, and without proper tracking, you’ll end up with clicks instead of customers. We set up your campaigns so you can see, for each one, what went in and what came out, and we shift your budget toward what works.
Advertising on Google doesn't take any time to get started, but it does take time to get it right. Are you paying too much per click? Are you attracting the right visitors? And do you know how much each campaign is generating?
Without proper exclusions, you'll end up paying for searches that never lead to a lead.
Google Ads keeps running, even when no one is looking at it. In that case, the costs keep adding up, but the results don't follow suit.
You see a cost item and a few clicks, but not what a customer ultimately costs you.
Only when conversions and conversion values are optimized can you focus on return on investment rather than traffic.
Someone who’s searching is already taking action. It’s just that not every search query is worth a customer, and with Google, you pay for every click—even the wrong ones.
This is what you'll want to pay for:
And this is where your budget is slipping away:
The difference between those two lists determines how much a customer costs you. For each search query, we track what comes in, filter out what doesn't yield results, and raise the bid where the requests are coming from.
Every time someone searches, Google starts an auction. Your position and your cost per click are determined not only by your bid, but also by how well your ad and landing page match the search query. As a result, a well-optimized campaign pays less per click than a competitor who bids higher.
1. Someone types a search query into
For example, about a product, a price, or a local service.
2. Google determines which ads appear
Only campaigns that target that search query and have not been excluded.
3. Bid and quality together determine your position
If your ad and your page are well-aligned, you’ll rank higher and pay less per click.
Running campaigns exactly as they were originally set up
Search terms are not reviewed or excluded
All ads link to the same page
Bidding is left entirely up to Google
Success Measured by Clicks and Impressions
Adjusted weekly based on performance
Search terms were checked, and incorrect ones were excluded
Ad and Landing Page Aligned
Bidding strategy selected based on the objective and available data
Success measured by cost per customer and revenue
We start by analyzing your account, your market, and your performance metrics: which search queries are currently triggering your ads, where is your budget being wasted, and are conversions being tracked reliably? Based on this, we’ll develop a campaign structure tailored to your offerings, with keywords and exclusions that attract the right visitors, ads that align with your landing page, and a bidding strategy that matches your goals and the available data. Once the campaigns are running, we analyze the actual search queries coming in, exclude those that don’t deliver results, and reallocate the budget to the campaigns and keywords generating the most inquiries. We only scale up when the numbers justify it. This way, you don’t have to manage Google Ads yourself, and you can see, for each campaign, what went in and what came out—in terms of leads, customers, and revenue.
Outsourcing SEA means you benefit from Reward's comprehensive approach. We deliver results with Google Ads, use retargeting to bring back previous visitors, leverage Performance Max to intelligently combine all Google channels, and utilize Google Shopping to make your products immediately visible. This allows you to maximize your budget without having to worry about it yourself.
SEO focuses on organic findability, while SEA revolves around paid advertisements in search engines such as Google. With SEA, you are immediately visible at the top of the search results, while SEO takes more time but delivers sustainable results in the long term.
Absolutely! Whether you have an existing campaign that isn't performing well or just want a fresh perspective, we're happy to take a look with you. We can often make improvements quickly to increase your return on investment.
We combine smart strategy with personal attention. No standard campaigns, but tailor-made solutions that suit your company and target group. What's more, we think proactively and continuously adjust our approach based on data and results.
One of the advantages of SEA is that you often see visibility and traffic within a few days. Depending on your industry and objectives, we can optimize for maximum return within a short period of time.
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