Postmus
How do you turn five separate websites into one powerful platform that inspires, informs, and converts? That was the challenge facing Postmus. Their passion for garden design was obvious, but online, that passion hadn't yet translated into a single, strong narrative. Together with Reward, we turned division into unity and built a digital foundation that is as well thought out as the gardens Postmus designs.
Results achieved for Postmus
Challenge
Postmus had five separate websites, each with its own content and focus. This resulted in fragmentation of authority, limited visibility in search engines, and confusion for visitors. The key question was: what is the best strategy for merging these five websites into a single, strong platform focused on garden design?
Our objectives
- Merge the five websites into one powerful domain with the most authority.
- Position the new website as the leading knowledge and inspiration platform for garden design.
- Ensuring measurable results and insight into marketing channels.
- Set up advertising campaigns that contribute to structural growth in appointments and revenue.
The Reward approach
Reward guided Postmus step by step through this process. Together, we determined the content and SEO strategy for the new website. We then carefully carried out the migration, preserving the authority of the old websites.
The focus was then expanded to include online advertising. By deploying smart campaigns and linking them to Postmus's capacity, a scalable model was created that remains controllable at all times.
Results
The results exceeded all expectations:
- 60-70% more appointments as a result of the new strategy.
- Complete insight into marketing and sales, enabling Postmus to know exactly where growth is coming from.
- A scalable marketing model in which the budget is allocated intelligently based on capacity and results.
- The new website quickly grew into a strong organic channel through consolidation and authority building.
Thanks to Reward, we were able to make the transition from five fragmented websites to one powerful platform. Not only has our online visibility improved significantly, but we are also seeing clear growth in appointments and revenue. The biggest difference is that we now know exactly where our marketing efforts are having an impact—and that gives us tremendous peace of mind and confidence.
And we've only just begun...
Five separate websites, each with their own story. For Postmus, this meant fragmentation: less visibility, less overview, and less impact. Together with Reward, a course was set towards a single, clear online environment, a place where inspiration and expertise come together around garden design. What started as a technical migration grew into a strategic step forward. More appointments, more control over marketing, and a solid foundation for further growth. And the best part? This is just the beginning.
Would you like to achieve similar results for your company? Contact us and discover what Reward can do for your online growth.
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