Commercial Construction Partners
Bedrijfsbouw Partners, based in Bergambacht, is a construction company specializing in industrial buildings and commercial real estate, with steel and concrete as its primary building materials. From industrial warehouses and production facilities to offices, distribution centers, showrooms, and complete multi-tenant buildings—from the initial design through construction and post-construction support—they serve as their clients’ partner. Their conviction is as clear as it is strong: “We build together.” Innovative, driven, and people-oriented, with people at the heart of every process. And it is precisely this ambition to continue growing that requires something that is becoming increasingly scarce in the construction industry: skilled professionals.
Results Achieved by Bedrijfsbouw Partners
Commercial Construction Partners
Bedrijfsbouw Partners, based in Bergambacht, specializes in industrial facilities and commercial real estate, using steel and concrete as its primary building materials. From industrial buildings to showrooms, they are your partner from design through completion. Their motto: “We build together,” with people at the center.
Challenge
The ambition to grow was there, but finding qualified professionals proved to be the bottleneck. Traditional recruitment channels, such as job boards and staffing agencies, were expensive and yielded too few results. Bedrijfsbouw Partners was looking for a systematic way to consistently attract the right candidates—people who were a good fit for the positions and for the company’s culture. Reward took this challenge head-on.
Our objectives
- Targeted recruitment of talent for the positions where the need was greatest
- Making Bedrijfsbouw Partners' employer brand visible and appealing
- Generate a continuous, predictable stream of high-quality job applications
- Become less dependent on expensive, traditional recruitment channels
The Reward approach
We started out with a clear conviction: posting individual job openings does not result in a steady influx of candidates. If you really want to make a difference in a tight labor market, you have to position yourself as an employer that people want to work for. That’s why we didn’t start with an ad—we started with the strategy.
Strategy and Role Selection. We began with a strategic recruitment proposal to attract new talent. Next, we worked together to identify which roles could use an extra boost, so we could focus our energy and budget on the areas where it was needed most.
Scripts and Story. At Reward, we developed the scripts for the videos. It started with some groundwork: we thoroughly combed through Bedrijfsbouw Partners’ website and job postings and conducted a social media analysis to see which scripts and formats really resonate. Based on that, we deliberately chose videos that feel like an invitation rather than a hard-sell recruitment pitch. No loud call-to-action, but a gentle invitation that primarily shows just how cool it is to work at Bedrijfsbouw Partners.
Production with our regular content partner. We handled the production with BCEV, the agency that creates all of Bedrijfsbouw Partners’ content, with Maarten Brouwer as the driving force. Working closely with Maarten, we created compelling visuals and videos that not only align with the specific job roles but also reflect Bedrijfsbouw Partners’ identity: innovative, driven, and people-oriented. No generic recruitment videos—just content that feels like Bedrijfsbouw Partners itself.
The strength lay in the cohesion. The strategy determined our focus, the scripts translated the roles into a coherent narrative, and the visuals and videos brought the employer brand to life in the places where the right talent is looking.
A steady stream of talent
We've been working on this for over a year now, and it has yielded some great results:
- A steady stream of applications, rather than sporadic spikes following an expensive job posting
- Several positions successfully filled with the right professionals
- A recognizable employer brand that aligns with the identity of Bedrijfsbouw Partners
- Less reliance on expensive, traditional recruitment channels
"We are very satisfied with our partnership with Reward. They manage our online job postings and ensure excellent visibility. Thanks to their efforts, we recently filled our first position successfully. Their communication is top-notch: they’re always available and willing to contribute ideas. They’re truly a great and reliable partner!"
And we've only just begun...
The recruitment engine is running and proving its worth. Whereas finding the right people used to be a costly and uncertain task, talent is now coming to Bedrijfsbouw Partners. Our shared goal: to further expand this approach to include more positions and build an even stronger employer brand. With the foundation we’ve laid, scaling up is simply a matter of building on it wisely. Together.
Do you also struggle to find qualified candidates through expensive, traditional channels? Contact us, and we’ll show you what Reward can do for your hiring process.
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