Reach the right audience with social advertising that goes beyond reach and clicks. We handle the strategy, creation, tracking, and optimization of your campaigns, focusing on leads, customers, and revenue.
Advertising on social media offers plenty of opportunities for growth, but without the right approach, your budget can quickly disappear. Which channels work for your target audience? Which ads drive conversions? And how do you ensure that every euro you invest contributes to leads, customers, and revenue?
With organic reach, you mainly reach your own followers. With ads, you decide who sees your content and how often.
Launching campaigns is the easy part. The real difference lies in making weekly adjustments based on what works.
Screenings are easy to purchase. We focus on requests and purchases, not on reach.
Pixel, server-side tracking, and conversion metrics are all looking good. This way, you can see for each campaign what went in and what came out.
On Google, you reach people who already know what they're looking for. On social media, you reach them before they know what they're looking for.
Think of someone who:
That's what makes social advertising interesting: you don't wait for someone to search—you decide when to appear. And you stay visible to everyone who has ever visited your website.
Advertising on social media isn't about reaching as many people as possible, but about reaching the right people at the right time. You can reach just about anyone, and that's exactly why the upfront selection process is the most important part. It involves three steps.
Or call Jack de Vreugd directly:
Reach your existing followers in particular
Reach Decreases as Your Account Grows
You post it and wait to see what happens
Difficult to link to revenue
Everyone sees the same message
Reach people who don't know you yet
You control your reach yourself with your budget
You test and find out what works
Conversions and revenue measurable by campaign
Different messages for each target audience and stage
We start with an analysis of your target audience, your offering, and your current social media activities—including whether your metrics are reliable enough to base decisions on. This leads to a series of choices: which channels are best suited for your target audience, which message fits which phase, and what budget is realistic for gaining insights. Next, we set up the campaigns, create the ads, and configure the tracking so that it’s clear from the start what we’re aiming for. Once the campaigns are running, we review weekly which target audiences, messages, and creatives are generating leads, and we shift the budget toward what’s working. We only scale up once the numbers justify it. This way, you don’t have to dive into the ad manager yourself, and every step is reflected in leads, customers, and revenue.
Don't want to spend time on campaigns, but still want results? Then you can outsource your social ads to Reward. We take care of everything: from strategy and creation to optimization. We use the right channels, such as Instagram Ads, Facebook Ads, LinkedIn Ads, and Pinterest Ads. This allows you to get the most out of your budget while you focus on your business.
We advertise on Meta (Facebook & Instagram), LinkedIn, TikTok, and Pinterest. Depending on your target audience and objectives, we will work with you to determine which channels are most suitable.
Social advertising is effective for both B2C and B2B companies. From local entrepreneurs to national brands: through smart targeting, we ensure that your message reaches the right target group.
Organic content only reaches a small portion of your followers. With social advertising, you can significantly increase your reach and advertise in a highly targeted manner, even to people who are not yet familiar with your brand.
We continuously track performance via ROAS, POAS, clicks, conversions, and engagement. We make adjustments where necessary to get the most out of your budget.
"*" indicates required fields
