Turn Black Friday into a profitable campaign, not just a discount promotion

Download the free Black Friday Advertising Guide 2026 and discover what decisions you need to make before Black Friday to get the most out of Google, Meta, and your overall campaign.

  • Prevent your advertising budget from being wasted unnecessarily
  • Find out where your campaign should be before Black Friday
  • Align Google, Meta, your landing page, and email in a smart way
  • Don't focus solely on revenue and ROAS; focus on profitable growth
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Requested more than 500 times

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Practical application

For e-commerce & B2C

2026 Edition

Ready for Black Friday on November 27

Higher revenue does not automatically mean better results

Black Friday can generate a lot of revenue. But if you offer too many discounts, advertising costs rise, and new customers disappear after their first purchase, there won’t be much left at the end of the day.

And especially around Black Friday, ads become more expensive and competition for attention intensifies.

The difference, therefore, isn't just determined by the size of the discount you offer, but mainly by how well you've set things up before the campaign.

Consider your business objective, offer, tracking, target audiences, creatives, landing page, email, and follow-up.

In the 2026 Black Friday Advertising Guide, we show you what to look out for and which common choices actually cost you money.

After reading this, you'll know: 

  • What goal should guide your campaign?
  • where advertising budgets are often wasted unnecessarily
  • How to Assign Different Roles to Google and Meta Within the Customer Journey
  • Why a bigger discount isn't automatically the best Black Friday strategy
  • what needs to be ready before the peak
  • and how to keep reaping the benefits of Black Friday even after November
SEA
SEO

Ben Borst

In a short period of time, we helped the men’s fashion store Ben Borst achieve impressive growth both online and offline. Using a smart campaign structure in Google Ads, we achieved a revenue increase of no less than 400% and more than 500 additional store visits. Discover how our brand-focused approach took Ben Borst’s success to the next level.

400%
Increased revenue
+500
Visit store
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What's included in the Ultimate Black Friday Advertising Guide 2026?

A concise guide of about 10–14 pages that walks you through the key decision points of your campaign. It includes, among other things:


  • Strategy & Offer What goal and value proposition are right for your Black Friday campaign?
  • Creatives & content
    How do you ensure enough variety to keep your campaigns fresh and optimized?
  • Profitable Growth
    Which metrics tell a bigger story than just revenue and ROAS?
  • + Black Friday Checklist
    What's already in place? What's still missing? And who needs to take care of what before Black Friday?

We are Reward
We're passionate about online growth.

We've been working in online marketing for over 10 years and have successfully helped more than 6,000 companies.

At Reward, advertising, content, and marketing specialists work together to ensure that campaigns not only generate more revenue but, above all, deliver better results.

We’ve distilled the knowledge and experience we use every day to serve our customers into this Black Friday guide. That way, you’ll know what to look out for before the busiest time of the year and how to focus on results rather than just discounts.