Whale IT Recycling
In just one year, we transformed Whale IT Recycling from an invisible website to the authority in IT recycling. Through our expertise-driven SEO approach, we achieved 175% more organic traffic and 60% more conversions. Discover how our unique interview method and focus on genuine specialization made Whale IT Recycling a success.
Results achieved for Whale IT Recycling
Whale IT Recycling distinguishes itself as a specialist in the responsible recycling of IT equipment. With their unique expertise and personal approach, they help companies dispose of old computers, servers, and other IT hardware in a sustainable manner. However, their specialism and story were not yet sufficiently visible online.
Challenge
When Whale IT Recycling came to Reward, they were facing a major challenge: their brand-new website was barely attracting any organic traffic. As specialists in IT recycling, they had a unique story and in-depth expertise, but this was not yet reflected online. They needed to be found by companies looking for reliable IT recycling partners.
Our objectives
- Generate more organic traffic to the website
- Showcasing Whale IT Recycling's unique expertise online
- Dominating the IT recycling market through search engines
- Increase conversions through better findability
The Reward approach
We didn't start with traditional keyword analysis, but opted for a much more personal approach. We conducted extensive interviews with Bob, the owner of Whale IT Recycling. These conversations revealed his deep expertise and passion for responsible IT recycling.
These recorded interviews formed the basis for authentic, valuable content. We converted the conversations into well-structured texts that were not only SEO-friendly, but above all showcased the specialist's actual expertise. This enabled us to create content that perfectly matched the search intentions of potential customers.
Our strategy was unique: first map out the expertise, then translate it into SEO-optimized content. This resulted in texts that were both informative and easy to find. When Google's AIO update was rolled out, we were rewarded for this authentic, expert-focused approach—organic results skyrocketed.
A special collaboration
What made this collaboration particularly successful was Bob's own involvement. He was keen to contribute ideas, remained constructively critical, and acted more as a project partner than as a client. This interaction of mutual trust and expertise ensured optimal results.
Objectives comfortably achieved
Within one year, we achieved impressive results:
- +144% more search terms in which Whale IT Recycling is visible
- +175% more organic traffic to the website
- +100% more top 3 positions for important keywords
- +60% more organic conversions and leads
These figures show not only growth, but above all structural improvement in Whale IT Recycling's online findability and authority in their specialist market.
"The team actively collaborates with us on the optimization and further development of our online strategy. Their expertise and commitment truly make a difference!"
And we've only just begun...
Now we are taking the next step: expanding Whale IT Recycling to become the authority in the IT recycling market. We are expanding into video content and social media, so that their expertise is visible on all platforms. Reward will take care of and manage all marketing activities, with comprehensive content planning that ensures Whale IT Recycling is consistently found across different platforms.
Would you like to achieve similar results for your company? Contact us and discover what Reward can do for your online growth.
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