Absolute Motors
Absolute Motors focuses on selling and protecting the most exclusive cars. The challenge was to distinguish serious buyers from enthusiasts in a market with huge search volumes for supercars. Reward developed a smart approach with specific search terms, remarketing, and an automated feed, making the campaigns more efficient and effective.
Results achieved for Absolute Motors
Challenge
The search volumes for supercars on Google are enormous. In the Netherlands alone, Lamborghini Urus is searched for more than 27,000 times a month. This presented Absolute Motors with a challenge: how to filter out the real buyers from all that search traffic, rather than just enthusiasts? In addition, the company wanted to not only promote its exclusive Signature Cars, but also generate high-quality leads for its XPEL division. It was crucial to attract relevant traffic, manage campaigns efficiently, and generate international leads at the same time.
Our objectives
- Generating relevant leads for Signature Cars and XPEL
- Less waste of advertising budget and greater return on investment
- Increasing international visibility
- Automate campaigns to quickly adapt to changes in the offering
The Reward approach
To reach the right target audience, we focused on longer and highly specific search terms. Instead of broad keywords such as Lamborghini Urus, we ran ads on search queries such as Lamborghini Urus 1016 Widebody. Although the numbers are smaller, they deliver extremely relevant visitors who are genuinely interested in making a purchase.
In addition, we implemented remarketing campaigns via social media to re-engage and convert hesitant visitors. For the XPEL department, we carefully filtered traffic so that only the right target group ended up on the website.
Because the range at Absolute Motors is constantly changing, we developed a smart feed via Channable. This feed ensures that dynamic ads go live automatically as soon as a car becomes available and are immediately deactivated when the car is sold. This means that hardly any manual work is required and our specialists can devote all their time to further optimizing the campaigns.
Result
Our approach delivered strong results:
- +421 cars protected
- 60% reduction in advertising costs
- Relevant leads from across Europe for exclusive cars
Thanks to smart targeting, remarketing, and automation, Absolute Motors has been able to generate more high-quality leads with a smaller budget.
And we've only just begun...
With this solid foundation, we will continue to support Absolute Motors in attracting international buyers and optimizing their marketing budget. Together, we will continue to build sustainable growth in the exclusive automotive world.
Would you like to achieve similar results for your company? Contact us and discover what Reward can do for your online growth.
