Achieve greater engagement and conversions with videos
Video is no longer a nice-to-have. It is at the heart of every effective online marketing strategy. More than 91% of companies already actively use video marketing, and that is no coincidence. Video attracts attention faster, keeps visitors engaged longer, and converts more visitors into customers.
People remember 95% of what they see in a video. If they read the same information as text, on average only 10% sticks. You can immediately see that difference in the performance of your content.
Video combines images, sound, and emotion. This allows people to process information faster and build a connection with your brand more quickly. Platforms such as Instagram, LinkedIn, and YouTube also give videos algorithmic preference, so your reach grows organically.
And you see the same pattern with conversions. Landing pages with video can convert up to 80% better. 84% of consumers say that a video has helped them make a purchase decision. In short: video marketing is not a branding tool, it is a direct performance channel.
Tips for high-scoring videos
You don't need a film studio to start creating video content. Quite the contrary. Authentic videos, made with a smartphone in your own environment, often perform better than slick productions. People recognize authenticity, and that creates trust.
Three tips to get started right away:
- Start with short-form video. Formats ranging from 15 to 60 seconds perform best on mobile and are easier to share. Think Instagram Reels, TikTok, and YouTube Shorts. Of all video formats, marketers give short-form video the highest ROI.
- Tailor your video to the stage of the customer journey. In the awareness stage, you want to attract attention with stories and short formats. In the consideration stage, explanatory videos and product demos work well. And in the decision stage, testimonials and case studies are most convincing.
- Choose authenticity over perfection. Show faces, share insights, and use storytelling. That's what makes your brand human, especially in B2B and other markets where trust is the deciding factor.
Key channels for video content
Not every platform requires the same video marketing strategy. Choose your channels based on where your target audience is and when they are there.
- Awareness: Instagram Reels, TikTok, and YouTube Shorts. Fast, visual, and focused on broad reach.
- Consideration: YouTube (longer explanatory videos), LinkedIn (for B2B), and your own website with product demos or reviews.
- Decision: landing pages with testimonials, case videos, and product comparisons. This is where you close the sale.
Video content: a boost for SEO
Video also has a direct impact on your online visibility. Search engines such as Google look at dwell time: how long visitors stay on your page. Video significantly increases that time. Pages with video are also shared more often, which leads to greater brand awareness and more link value.
YouTube is also a search engine in its own right. It is the second largest in the world, with billions of searches per month. By publishing videos on YouTube with the right titles, descriptions, and tags, you greatly increase your chances of being found.
Also embed your videos on relevant blog pages, product pages, and landing pages. This way, you can work on your content strategy and technical SEO at the same time.
Contact Reward today for compelling videos
Video marketing works, but only if you approach it strategically. At Reward, we help entrepreneurs with a video marketing strategy that fits their goals, target audience, and budget. From the initial setup to implementation and reporting.
Want to know what video can do for your online visibility and conversion? Make an appointment or request a free website scan. We're happy to help.
Frequently asked questions about video marketing
What makes a good marketing video?
A good marketing video grabs attention in the first three seconds, has a clear message, and ties in with the stage of the customer journey. Authenticity is more important than a high production budget. An honest story, well lit and with clear sound, is more convincing than a slick corporate video.
Is video marketing also suitable for small businesses?
Yes, definitely. Video is a powerful tool for small businesses in particular to set themselves apart. You don't need a big budget. With a good smartphone, some daylight, and a clear message, you can quickly create something that works. The threshold is lower than many entrepreneurs think.
Which video formats will perform best in 2025 and 2026?
Short-form video currently scores best in terms of reach and engagement. Think of Reels, TikToks, and YouTube Shorts lasting 15 to 60 seconds. For conversion and trust, longer formats such as testimonials, explanatory videos, and case studies work better. A smart video marketing strategy combines both.
How does video help my online visibility?
Video increases the amount of time visitors spend on your page, which is a positive signal for Google. In addition, YouTube as a search engine provides extra findability outside your own website. And pages with video are shared more often, which further increases your online visibility and brand awareness.
