What does outsourcing content entail?
When you outsource content creation, you entrust the creative and strategic aspects of content production to a specialized agency. This can include blogs, landing pages, social media posts, videos, photography, or banners. Together, you determine your goals, and the agency makes sure they’re achieved.
At Reward, we take a different approach than many agencies. You don’t need to provide a detailed content strategy document before we get started. You give us the context, and we’ll take care of the rest. Still, we often hear from business owners that they’re not sure exactly what they need to provide. That’s understandable. That’s why we’ve laid it all out clearly here.
Because one thing is certain: the quality of your input directly determines the quality of the output. We saw this at Schutting.nl, where a targeted content strategy led to a 126% increase in conversions and a 200% increase in organic revenue in six months. In short: the better the input, the stronger the content.
Benefits of Outsourcing Content
Why are more and more small business owners choosing to outsource? The benefits speak for themselves:
- You save time: Creating content takes hours, and you’d rather spend those hours on your own work.
- Your content is consistent: No gaps in the schedule due to a busy workload or illness.
- You’ll rank higher in Google and AI search engines: Reward optimizes not only for Google, but also for ChatGPT, Perplexity, CoPilot, and Gemini. We call this GEO: Generative Engine Optimization. For Krommenhoek Metals, this resulted in nearly 500 additional visitors from AI search engines.
- Your content is professional: It isn't just randomly generated, but is substantive and resonates with your target audience.
- You can easily scale up: More content, without compromising on quality.
What information does Reward need from you?
This is the question that most entrepreneurs are wondering about. The answer is less than you might think.
Tell us who you are
Without the right context, content can quickly become generic. Tell us what you do, who your audience is, what sets you apart from the competition, and how you position yourself in the market. This doesn’t have to be a long document. An hour-long introductory meeting is often enough.
Describe your target audience
Effective content starts with a clearly defined target audience. Who is your customer? What matters to them? What are they looking for online? “Write a blog about concrete fence posts” is a very different brief from “Write a blog for landscaping contractors looking for a sustainable fence under 500 euros.” The more specific the brief, the more targeted the content we produce.
Tell us what you want to achieve
Do you want more organic traffic through SEO? More leads? To build brand awareness in your industry? Your goal determines your approach. Informational content that ranks for broad search terms requires a different strategy than a landing page designed to convert visitors immediately.
Share your tone of voice
Outsourced content can sometimes feel impersonal. This is almost always because the tone of voice hasn’t been conveyed properly. Do you have existing copy that feels right? Send it over. Do you have brand guidelines? Great. None of the above? Then we’ll help you get started through a brief consultation.
Keywords and SEO input
Outsourcing content is often done with an SEO goal in mind. In that case, it’s helpful to know which keywords you want to rank for. If you haven’t identified those yet, our SEO specialists will work with you to conduct keyword research. We also look at GEO: what questions do people ask AI search engines about your product or service?
Source material and internal knowledge
This is the element that makes the biggest difference. Content based on genuine in-house expertise is more in-depth, more credible, and more readable than content written purely from online sources. Think of an interview with your technical expert, existing product documentation, customer questions you receive on a daily basis, or a case study about a successful project. We turn that into content that sets you apart from the competition.
What types of content can you outsource to Reward?
Reward isn't just a writing agency. We produce the full range of content:
Blogs and articles: informative content that ranks well on Google and AI search engines.
Landing pages: conversion-focused copy that turns visitors into leads or customers.
Video: from scriptwriting to filming and editing. Including short-form video for social media.
Photography: professional corporate and product photography.
Social content: posts and campaigns for LinkedIn, Instagram, and Facebook.
Banners and display ads: visual assets for online advertising.
You can choose to focus on a specific type of content, but you’ll achieve the greatest impact when content is part of a broader marketing strategy. Our specialists would be happy to help you develop that strategy.
Let Reward handle your content creation
The biggest factor in the success of outsourcing content isn’t the agency you choose. It’s the briefing. Those who provide clear input on the target audience, objective, and brand identity consistently achieve better results from outsourced content. We see this with every client.
At Reward, we take as much of that preparation off your hands as possible. During an introductory meeting, we gather the most important information and turn it into content that feels like it’s coming from you. And with our SEO and GEO expertise, we make sure that content gets found—by people and by AI.
Would you like to know what we can do for your business? Schedule a no-obligation strategy session. We’ll review your situation together and explain how outsourcing content can benefit your business.
Frequently Asked Questions About Outsourcing Content
What do I need to provide if I want to outsource content creation?
In most cases, an introductory meeting is all it takes to get started. During this meeting, we’ll discuss your business, target audience, goals, and tone of voice. Do you already have existing copy, brand guidelines, or customer data? If so, we’ll incorporate those. If you don’t have any of these, we’ll help you build them from scratch.
How long does it take for Reward to start working on the content?
After an initial consultation and a brief onboarding phase, we can usually begin producing content within two to three weeks. For our existing clients, we follow a set content calendar so you always know what’s going live and when.
Can I also outsource just blogs or just videos?
Yes. You decide which types of content you want to outsource. Many clients start with blogs or landing pages and later expand to video or social media content. We always tailor our approach to your goals and budget.
What if I don't have a tone of voice document?
No problem. Most small business owners don’t have one. Through a brief consultation, we’ll help you determine the right writing style. Do you have existing texts or materials? If so, we’ll use those as a starting point.
How much does it cost to outsource content creation to Reward?
The cost depends on the type of content, the volume, and the desired frequency. We offer both fixed monthly packages and one-off projects. Schedule a strategy meeting and we’ll create a customized proposal for you.
