Advertising on social media

Due to the significant growth of social media in recent years, there is a high probability that your target audience is also active on social media. By first researching which social media platform is most suitable for your industry, you can then target your audience precisely. To target as specifically as possible, interests, members of a page/group, demographic data, device type, and finally the location of the person are used.

Handy tools such as Meta Business Suite (which allows you to create campaigns for both Facebook and Instagram) make it easy to track your campaign statistics. These statistics provide information about the number of impressions, clicks, conversions, Cost-Per-Click (CPC), and the total expenditure of the campaign. In addition, you can (often) use this tool to create and plan your organic posts and receive general statistics about your channel, making it easy to keep everything in one place.

Advertising in traditional media (TV, radio, newspapers, or magazines) often costs thousands of dollars. With social media campaigns, you can ensure that your message is shared at a relatively low cost. You can advertise on social media for just a few dollars a day and target your desired audience.

One of the most profitable options in social media advertising is retargeting. Retargeting allows you to reach visitors who have visited certain pages on your website again via advertisements on social media. And by appearing "unconsciously" on the consumer's screen several times, the chance that he or she will actually make a purchase increases.

Because social media platforms and Google are independent of each other, they do not directly influence each other. However, they can certainly be indirectly related and reinforce each other. Once you have a large following on social media, consumers are more likely to search for your company on Google more often and more quickly. In addition, the option of buttons under your social media ads increases the click-through rate (the percentage of people who click on your website compared to the number of impressions). This means that more people will end up on your website. Make sure that the link to the page matches the social media ad and that the website looks neat and tidy. The goal is to keep visitors on your website for as long as possible, because the time a visitor spends on your website is an important SEO factor. Want to know more about SEO? Read our blog about the basics of SEO!

In conclusion, it can be said that social media advertising can ensure that your company has a wide reach at low cost and that your message is conveyed to your target group in a targeted manner. In addition, advertising via social media is transparent and you can measure the results precisely.

Want to get started with social media advertising? We can provide the visual material and run the social advertising campaign for you. This way, we ensure that not only does the online marketing campaign run smoothly, but that it also looks fantastic!

I almost forgot, I promised to come back to this. Actually, the word kind of gives it away: the authority of your domain (website). If you sell vacuum cleaners on www.stofzuigerskopen.nl, then this is your domain. The more recommendations you get from other websites that are relevant to selling vacuum cleaners, the higher your domain authority becomes.

There is a very clear correlation between the number of backlinks, domain authority, and organic visitors to a website. This can be clearly seen in the image, where you can see the authority score on the left, the number of organic visitors next to it, and the corresponding backlinks on the right. You can read this data using various tools; the data below comes from SemRush.

Why is domain authority important?

If your website has a high domain authority because you have a lot to say, you have a healthy backlink profile, or your website has been around for many years, Google will give you "priority." Google will push your website forward in the search results rather than a website that has no authority. A good backlink profile is the most important factor in determining domain authority and is therefore indispensable if you want to be visible in Google.