Ballast Products
How does a successful Dutch company grow in other countries? For Ballast Producten, a well-known wholesaler of ballast products, we developed an online marketing strategy to grow in Germany and France. The challenge: how do you reach customers in a new country and make your company known there? With our approach, we succeeded, and Ballast is now growing rapidly abroad.
Results achieved for Ballast Products
How does a successful Dutch company grow in other countries? For Ballast Producten, a well-known wholesaler of ballast products, we developed an online marketing strategy to grow in Germany and France. The challenge: how do you reach customers in a new country and make your company known there? With our approach, we succeeded, and Ballast is now growing rapidly abroad.
Challenge
In the Netherlands, Ballast Producten, a well-known wholesaler of ballast products, was already easy to find online thanks to strong SEO and SEA campaigns. However, the ambition was to grow internationally, particularly in Germany and France. The first step was to set up separate, translated websites for both countries. Although this provided a good foundation, it soon became clear that more was needed to become truly successful in these new markets.
Our objectives
- Achieving growth in Germany and France
- Reaching new customers and building brand awareness
- Aligning local campaigns and content with the market
- Increasing visibility and trust in both countries
The Reward approach
To help Ballast Products grow internationally, we collaborated with local specialists from Germany and France who know their markets inside out. They helped develop SEO content that matches the search intentions of local customers and set up SEA campaigns specifically targeting the German and French audiences. In addition, we facilitated collaborations in the region, giving Ballast extra visibility and credibility. This combination of local knowledge and data-driven campaigns enabled Ballast to not only attract more visitors, but also reach the right customers.
Exceeded the expected result
The international strategy yielded impressive results:
- +2,450 conversions
- +285,000 visitors to the German and French websites
Strong growth in brand awareness and trust in both countries. Ballast Products is now a serious player in Germany and France and is ready to build on this growth.
"A very intensive and positive collaboration in which we keep each other on our toes. This is going very well and leads to continuous improvement. Very pleasant."
And we've only just begun...
With the current results as a solid foundation, there is a clear path to further international expansion. Together, we are working on new opportunities to make Ballast Products even stronger in Europe.
Would you like to achieve similar results for your company? Contact us and discover what Reward can do for your online growth.
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