Why are these costs increasing?
November and December are known as the festive months, but they are also often the busiest period for many businesses. It all starts with Black Friday in November, followed by the arrival of Sinterklaas and the celebration of Christmas with presents under the tree. This means that many businesses choose to advertise on Google and social media. During these holidays, the cost per click (the price companies pay for each click on their ad) will also be higher than usual. But what are the main reasons for this increase?
Seasonality
November and December can be peak months for advertising. Companies are often willing to invest more to stand out during this busy period.
Competition
The more advertisers compete for the same target audience or keywords, the higher the price per click will be. During popular seasons, such as the holiday months, competition increases, leading to higher click prices.
Budgets
When companies choose to increase their advertising budgets, it means they are making more resources available to compete for the top position on Google. One of the reasons for increasing the advertising budget is the strong competition resulting from seasonality.
In summary
November and December are peak advertising months, when many companies advertise on Google and social media and are willing to pay more for this. All this to compete for the coveted top position. These factors lead to an increase in the cost per click and thus in advertising costs. It is therefore normal to see higher advertising costs in the last two months of the year. It is important to know that these increased click prices are temporary and will fall again after this period.
Curious about what advertising on Google and social media can do for you? Then get in touch with us!
