What is TikTok?
TikTok is an app where you can watch and record short videos. It is an extremely popular platform that offers many opportunities. The platform has over 5.6 million active users in the Netherlands and 1.5 billion active users worldwide. The TikTok algorithm takes your personal preferences into account. It analyzes what content you like and then displays these videos on the "For You Page." On this page, you can discover all kinds of new videos based on your interests.
What is advertising on TikTok?
Just like on Meta, Pinterest, and LinkedIn, you can also advertise on TikTok. To advertise, it is important that you post informative, educational, or funny content. Use a strong "hook" to make the viewer curious and want to watch more. Respond to the objections and needs of your ideal customer and think "outside the box." Vary the videos so that viewers don't see the same video too often. Finally, motivate viewers with a "Call to Action" to take action, such as clicking on a link.
There are several ways to advertise on TikTok:
1. In Feed ads: This is the most well-known form of advertising. These are short videos of up to 60 seconds that appear on your "For You Page."
2. Spark ads: This allows you to "boost" your organic post on TikTok.
3. Topview ads: These are "In Feed" video ads that take over the entire screen when you open TikTok.
4. Branded hashtag challenge: This is an original TikTok promotion that takes place over a period of three to six days. During this campaign, an exclusive brand hashtag is selected, and a specific TikTok page is created for it. Users are then encouraged to participate in a specific challenge, sharing their submissions on TikTok using the brand hashtag.
The budget for advertising on TikTok depends on how many campaigns and ad sets you use. At the campaign level, advertising on TikTok costs $50 per day, but at the ad set level, you can advertise for $20 per day.
Finally, a few practical tips!
- Don't let your videos last longer than 30 seconds. Most people swipe away after 30 seconds.
- Avoid saturation and excessive frequency. Make sure you vary your videos so that viewers don't get bored.
- Use popular music. The best converting videos use music with a tempo of 120 bpm.
- Respond to trends and think outside the box. Being unique and creative makes for good ads.
