Marketing as a new revenue boost
As an entrepreneur, you may sometimes wonder: does online advertising really work? Won't my advertising message get lost among the billions of messages that are scattered across the internet every day? And there are entrepreneurs who have been doing business the same way for decades; that works fine, doesn't it? Jack explains how online marketing can give your business a new sales boost.
Effective online marketing is about presenting a company or product to someone who may be interested in it. Thanks to algorithms and the surfing behavior of each individual, this can be determined with great precision. Reward uses a different way of thinking and acting. Jack can give plenty of examples. "One of our customers is a seller of medical refrigerators, which is quite a niche market for hospitals. Thanks to our online marketing, he tapped into new markets and now also has restaurants and laboratories as customers, for example. We help find new target groups."
The triple
Unknown makes unloved. Companies that have been doing the same thing for generations often think that their brand awareness is sufficient. They look at their reach in the region, while there is a national and global market open to them. Thanks to Reward's online marketing, the turnover of a men's clothing store has increased enormously, Jack gives another example. "You can get back a multiple of what you put into effective online marketing." Reward is so confident in its effective way of working that it is also possible to make 'no cure, no pay' agreements.
This is due to the way our team works; they essentially function as an external marketing department. You won't find any ping-pong tables or colorful ceilings at the Reward office. Jack: "We don't want to be a 'hip' Amsterdam agency with all kinds of slick PowerPoint presentations and reports. We build interpersonal relationships together with the client. We call our clients weekly or monthly, depending on the type of work, but of course also on what the client wants. In any case, they know that their business is our top priority."
Good feeling
He continues: "That's why we work with customers who understand this. We prefer to have an initial, no-obligation meeting in person, with the owner or entrepreneur themselves. Over a cup of coffee, you can look each other in the eye, get a mutual 'good feeling' and build a bond. It is often during this conversation that we come up with our first ideas for achieving higher sales." At Reward, we have developed our own 'down-to-earth approach'. "We work according to the 'see, think, do, care model'. First, you make sure you are seen, then you get the customer to think, then you encourage the customer to take action, and then we stay in touch with existing customers to see how else we can help them. That is the philosophy at the heart of it all. Maintaining the bond with the customer through online marketing is often the best way."
The companies that use Reward's services vary greatly in terms of their activities. They range from smaller SMEs in North and South Holland to multinational organizations in the Rotterdam region. "When we work with our clients, we want to ensure that there is a mutual understanding on both sides. We must be comfortable with the concept, otherwise we will not proceed. This may not be a particularly commercial approach, but it does ensure that the process remains enjoyable."
