Brazilian what?
Brazilian Marketing, as the name suggests, has come over from the other side of the world. This type of marketing stands out because of its ability to surprise and captivate viewers with authentic, often humorous situations that take an unexpected turn. It often uses videos in which something or someone falls, and just when the moment arrives, the video seamlessly transitions into a clever promotion of a product or service.
What makes this marketing approach unique is that it keeps viewers in suspense until the very last moment and has them in stitches. Something that makes you laugh, irritates you, or moves you stays with you longer. Just think of those awkward Carglass commercials. This is precisely why this marketing approach is so incredibly popular right now.
Big names
The trend has been popping up on various Dutch TikTok channels since last week. Big names such as DHL, HEMA, and Schiphol Airport are already using this effective form of advertising, but local entrepreneurs are also jumping on the bandwagon. This has resulted in a wide variety of hilarious videos, all with a clear message.
Why is Brazilian Marketing so effective?
This marketing technique plays on natural human curiosity, where you have a desire to know how the story ends. This means there is little chance of you dropping out halfway through the video, which increases the effectiveness of the message! Great for views and sales, in other words.
Conclusion
This content is currently hugely popular with the general public on TikTok and is actually very easy to create. You pick a funny video from the internet with an action element in it and finish it off with your own video! Don't wait any longer and jump on this latest trend. Who knows, you might just have your first viral video on your hands.
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